Photo Source: www.cosentino.com
Supermodel Cindy Crawford Is the New Face of Silestone
We are proud to announce Cindy Crawford has officially become the new face of Silestone across the globe. As the Cosentino Group, we are well known as an international leader in producing, and distributing surfaces used in the fields of design, and architecture. We offer top quality kitchen, bathroom, and flooring materials, and the best blade for Dekton materials. As one of international fashions most amazing icons, and an incredibly famous supermodel, Cindy Crawford was honored by our announcement. From 2017 through 2018, the Silestone brand has a new face, Cindy Crawford.
Cindy Crawford, and Silestone are both an excellent representation of leaders in our respective sectors. We are experiencing a lot of excitement over the joining of forces and will represent nothing but the best in design, fashion, and beauty. The name of our sizzling advertising campaign is Tops on Top, and our release was in March. Our campaign is now premiering in major architecture, decoration, design, fashion, trend, and lifestyle magazines all over the world. As an American supermodel, Cindy Crawford will be our brand’s global ambassador. This will involve her participation in various promotional events in North America, run by our company. Of course, this will involve the best blade to cut our materials, and showcase our high quality.
We are taking another step forward in our global positioning due to our partnership with Cindy Crawford. Although we have already achieved a strong position as one of architecture, and design’s leading decorative surfaces, this will further enhance our position, and increase our recognition for the best blade for Dekton materials. Our brand’s connection will be reinforced regarding the lifestyle world, and beautifully follows our prior collaborations with Paz Vega, Goya Toledo, Andrés Velencoso, and numerous others. These individuals have contributed to our brand becoming so fundamental in the worlds of design, and architecture.
Cindy Crawford wants everyone to consider the elegance, and beauty of a granite-alternative to add style to any kitchen, as well as the best blade to cut our exceptional materials. Cindy Crawford is sensational as our new Silestone by Cosentino’s face, and brings a special flair to quartz surfaces. Our print campaign began in March, and is exceeding our expectations as a major success. Her status as a top model is substantiated as she makes our counters an incredibly sexy purchase. Anyone who sees Cindy Crawford standing by our counters will have a sudden urge for a kitchen renovation. According to Cindy Crawford, her passion is inspired by design. During a press release she spoke of the importance of a home having fashion ensembles with a distinctive edge. In 2013, her savvy for interior design was shown off in an Architectural Digest feature. The feature focused on two Mexican villas built next door to one another by herself, her husband Rande Gerber, and their good friend George Clooney. Cindy Crawford additionally has a furniture line with Rooms to Go called the Cindy Crawford Home.
The most popular choice of material for a kitchen countertop is granite. This choice is starting to slip a little regarding the desirability for kitchen renovators according to a new Houzz study. The study shows granite has dropped 4 percent to 41 percent since 2016. The close second is Quartz, with a 40 percent drop, with wood slab, and butcher block taking a drop of only 9 percent. The study also revealed individuals interested in kitchen upgrades are seriously considering new countertops. Of all homeowners involved in renovations, 95 percent said their primary kitchen upgrade was countertops.
Our launch of our new Eternal color series by Silestone, with Cindy Crawford as our new ambassador was celebrated in Hollywood with an enchanted evening. Our event was attended by the Cosentino Executives, and more than 300 guests at the iconic Milk Studios. As our new business mogul, and our new face for Silestone, Cindy Crawford helped celebrate our Tops on Top advertising campaign. The very best in design, and fashion was represented by the joining of our iconic brand, and a top supermodel.
Cindy Crawford is delighted to combine her passion for design with her new role in our company. She feels our materials add an exclusive, distinctive touch to the environment individuals create within their homes. She spoke of how incredibly special the spaces in her home were, and said it was where she found balance, and peace. This is also where her family is highlighted as a critical part of her life. Cindy Crawford admires the dedication, and hard work we have achieved at Cosentino in the creation of beautiful surfaces. In the speech she gave at the event, she talked about how our surfaces stand above the rest due to their durability, and magnificent results. Cindy Crawford is the representation of the elegant, and beautiful aesthetics that define our pride in Silestone. This is our inspiration design lovers are using in the creation of their own spaces. The close link between our efforts at Silestone, and the world of design, and fashion is enhanced with our pride and the new face of Silestone being a famous supermodel.
Dekton is an excellent material for facades, bathrooms, kitchens, high traffic flooring areas, and wall cladding. Our raw materials comprise a sophisticated mixture used on producing quartz surfaces, porcelain tiles, and glass. Our material is innovative, new, and paving the road for the future of design, and architecture’s surfaces. Our technology is called PST, or Exclusive Particle Sintering Technology, and it is used in the creation of Dekton. The process is technological, and accelerates metamorphic changes stone experiences after thousands of years of high temperatures, and pressures. Our product is ideal for both outdoor, and indoor use.